On Tuesday, I followed attorney Lisa Solomon through New York LegalTech.  I wanted to see what it was like for a solo attorney to get the most out of a show primarily geared toward large firms.  The result: regardless of firm size, there is always an opportunity to learn something new and make connections.

Part 1: Blogger’s Breakfast and Social Media session

3 Tips from “Technology and Social Media” session:

• You don’t get what you don’t ask for.  Have a call to action on your website.
• Make your website interactive.  Ask people to do something, i.e. subscribe to your blog, download a white paper, etc.
• Engage in conversation.  Also strive to be the subject of the conversation by providing valuable content to a targeted audience.

Part 2: Exhibit Hall and Meetup dinner for solo and small firm attorneys

Touring the exhibit halls, Lisa:

• Learned about collaboration tools available on WestlawNext
• Met company representatives for services and products that she uses
• Provided a testimonial for service she has happily used for years

At the end of the day, Lisa hosted a Meetup dinner for solo and small firm attorneys at a local restaurant.  It was a great opportunity to meet with colleagues and make new connections.  I personally enjoyed being a part of the festivities – from great company to amazing food!

The overall tip to take away from Lisa: “Meet people and try to do some networking.”